Looking for a great entry point for smart home sales? Look no further than the entry to the home, and the smart lock. Here are 10 reasons why:
- Survey Says. According to a Consumer Electronics Association report, home security is a key component of home automation technologies – 36% of the households with these smart home systems have a security smart lock product installed. The report found that “consumers interested in home automation deem features which center on safety and security to be ‘must-have’ components of any technologies they might purchase.”
- Second to One. Even in a world where mobile products are omnipresent, most consumers (57% according to the CEA report) would still prefer to use a dedicated remote control to control home automation technology when they are at home. A close runner-up, the smart lock acts as an extension of the hub. It can be used to wirelessly communicate with and control all the devices that make up a home automation system.
- Location. Location. Location. The smart lock not only provides access control at the homeowner’s fingertips, it creates home automation system control right at the front door. It delivers the ultimate in convenience, allowing homeowners to set up their home the way they like it with custom smart home scenarios, just before they step inside.
- Security is a Warm Blanket. Security product owners buy these products for emotional reasons — because of the way these products make them feel. According to the CEA report, consumers say that their satisfaction with home security products is linked to the peace of mind that stems from making the system part of their routine. Most people interact with their door lock several times per day.
- Peace of Mind “To Go”. Some smart locks are not limited to providing access control “in person” at the door. These locks can, in fact, be controlled by any Web-enabled device. So you can use the smartphone that you keep next to your bed to ensure that your home is locked up for the night, or give a neighbor access to your home through your tablet while you are poolside halfway around the world.
- Remote Control. When you have a smart lock that can be controlled through a Web-enabled device, you can also control your entire home automation system. Even when you’re away from home, you can pre-set scenarios that can include actions like doors locking or unlocking, and outside lights and inside lights turning on. In fact, when you’re not home, you can make potential uninvited guests think that you are.
- How About Invited Guests? Smart lock owners can assign a time-sensitive user code to whoever might need one, and delete it when they see fit. In this way, they are not passing out copies of keys to friends, relatives, babysitters and contractors – keys that can be lost or stolen. They are in fact, in the safest way possible, establishing who has access to their home and when they have it.
- For Your Information. Smart locks connected to a home automation system can be empowered to maintain important information about their use and deliver it to a controlling device. In this way, they can provide homeowners with an audit trail of who has been granted access to their homes, and when.
- Smart Looking, Too. People don’t want to welcome automation into their home if it’s unattractive. They want products, including smart locks, that complement their existing décor. Fortunately, many of today’s smart locks are offered in a range of finishes and styles. For example, Kwikset offers sleek, capacitive touchscreen locks, as well as locks in class-leading, reduced interior size.
- More Reasons Are Coming. The future of smart locks is open-ended and bright. Innovations are on the horizon, whether they’re improved methods of personalized security or innovations in power.
Whatever the future may hold, smart locks will certainly continue to play a central role in smart home sales.
